The IndiGo brand story

If good branding begins in a name then IndiGo airlines had quite a launch pad. Cleverly couched within the name is a play on ?India? and ?Go? -- a smart shorthand for a nation where, according to government data domestic air travel grew 19 percent in 2010 to 52.02 million passengers on the go.

This upstart of an airline, just five years old, has deposed the maharaja -- Air India?s domestic arm --and is poised to pip the liquor baron -- Vijay Mallya?s Kingfisher Airlines.

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Source: http://www.cnngo.com/mumbai/life/brand-story-behind-indigo-044435

Chyler Leigh Ciara Cindy Crawford Cindy Taylor Cinthia Moura

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